The average budget for Valentine’s Day has decreased, going from 4,582 yen ($41.63) to 4,448 yen (roughly $40). Valentine’s Day is an inherently social holiday, but since most of us have not been socializing much lately, the average price spent on V-Day has gone down. It’s not surprising to learn that the current global Covid-19 pandemic has affected Valentine’s Day in Japan. Although not necessarily reflective of one’s love, many people are interested to know how much their partner will be spending on them on this special day, and how that compares to the average. What’s the average Valentine’s Day budget?Īs with any major holiday, one of the most interesting aspects of Valentine’s Day in Japan is the allocated budget. So, gifting your partner some chocolates or some other sweet little treat on Valentine’s Day can score you some major points, especially since she probably won’t be expecting it. In any case, surprising the special Japanese lady in your life is a great way to show your appreciation for her, not to mention impress her, especially if she’s not expecting it. Though, of course, these traditions vary from couple to couple! So in that case, it’s likely that your female Japanese partner will expect a gift to show your love and desire both on Valentine’s Day, and the Japanese White Day. According to the Japanese women we asked in a recent survey, when dating a foreigner, there’s a tendency to appropriate Western traditions for Valentine’s Day. Although traditionally, Japanese women will give chocolates to their male Japanese partners, the same is not true for relationships between a Japanese woman and a foreigner. In spite of the traditionally assigned gender roles of Valentine’s Day in Japan, it’s important to remember that ultimately, the main point of the holiday is love and surprising your significant other.ĭating a Japanese Woman - Should you expect a gift? Particularly among the youth of Japan, for whom declaring your love to your crush can be a monumental task, Valentine’s Day offers an excellent opportunity to reveal your feelings. Celebrated on March the 14th, precisely one month after Valentine’s Day, White Day isn’t as strict on the types of gifts offered by men, in return.įinally, even though traditionally aimed at straight couples, in more recent years, Japanese Valentine’s Day has become quite popular among the LGBT community, as well. Don’t worry, while the woman takes control during Valentine’s Day per se, the effort and love isn’t one-sided, and the male usually reciprocates with a better gift on White Day (a fascinating Japanese tradition, in its own right). Yes, Japanese tradition is big on the chocolate part (don’t worry, we’ll get into that a little later in this article), and tends to favor sweets instead of flowers, jewelry, or other traditional Western Valentine’s Day gifts.Īt first glance, this reversal of roles can throw one off, particularly if they’re used to the Western tradition of men usually gifting and surprising women on this special day. To this day, giving chocolate is pretty standard all across the country, with thousands of women going into a frenzy as February 14th approaches, all to find the perfect chocolates to express their love and desire to that one person in their lives. While some sources say that this was the result of an honest mistake in interpreting this imported Western holiday, others believe the inversion of roles was intentional on the part of the advertising companies. In fact, the main difference between the Valentine’s Day most of us are accustomed to, and the V-Day in Japan is that it’s the girls who offer gifts to men.Įver since the beginning of this trending holiday, Japanese women have been encouraged to purchase chocolates and give them to their partner or the person they secretly have a crush on. The notable difference, though, was that while most Western stores were targeting men and pressuring them to show their love and appreciation for that special someone, Japanese stores were addressing women. During that time, selling heart-shaped chocolates, and hosting Valentine’s Day Sale events became something of a trend that caught on well across the country, and continues to occur to this day. Like in many other countries, Valentine’s Day was popularized in Japan during the 1950s through sales and marketing campaigns. However, in Japan, this special holiday of love evolved a little differently than in its Western counterparts. It grew to be so popular that nowadays, most countries have established their own unique Valentine’s Day traditions. How Valentine’s Day in Japan became what it is todayĪlthough Valentine’s Day is said to have originated in the West, it rapidly took over the rest of the world, spreading across different countries like wildfire.
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